The Solo blog

Advice for independent beauty pros.

20 January 2026 1 min read

How to Access New Website Themes

Learn how to update your website with our new themes and presets.

22 October 2025 3 min read

Boost Your Income by Referring Friends to Solo

Our Referral Scheme is a simple way to help your friends switch to a better platform while you earn rewards for spreading the word.

14 October 2025 5 min read

Level Up Your SEO: Get Your Solo Website Ranking on Google

Our latest update to Solo gives your websites an even better chance at ranking higher on Google, but there are a few important steps you’ll need to take first to make…

7 October 2025 1 min read

How to Update Your New Websites

🖥️ How to Use the New Website Builder Step-by-step instructions 1. Go to your Website Settings Open Settings . Click on Website . 2. Open the Website Theme editor Click…

2 September 2025 2 min read

Autumn Business Checklist

🍂 How to Refresh Your Beauty Business for Autumn

2 September 2025 2 min read

Instagram’s New Analytics

Instagram’s New Analytics: What Beauty Pros Need to Know

5 August 2025 3 min read

National Wellness Month

4 Ways to Make the Most of It in Your Beauty or Wellness Business

5 August 2025 3 min read

What I Wish I Knew Before Starting My Beauty Business

Solo pros share the lessons they’ve learned the hard way — so you don’t have to.

16 July 2025 2 min read

AI Growth Coach

Meet your brand new AI Growth Coach - now available in Solo

24 June 2025 2 min read

How to Get More Google Reviews

Getting reviews from happy clients doesn’t just boost your confidence — it builds trust, improves your SEO, and helps more people find and choose your business online.…

24 June 2025 2 min read

The Ultimate Cancellation Policy Guide

With summer in full swing and calendars filling up, now is the perfect time to tighten your cancellation policy and set clear boundaries with clients. We recently spoke…

9 June 2025 2 min read

Why Google Reviews Matter

Here’s why Google reviews matter, how they help you grow, and how Solo makes them work even harder for your business.

4 June 2025 2 min read

Switching to Solo?

Thinking about moving to Solo but dreading the hassle of transferring everything over? We get it — switching software can feel overwhelming. That’s exactly why we…

30 May 2025 2 min read

5 Simple Ways to Win Back Lost Clients This Summer

As summer approaches, it’s the perfect time to reconnect with clients who haven’t booked in a while — and fill your diary before the busy season kicks in. Whether it’s…

30 May 2025 2 min read

Laptop & Tablet Mode

Now you can enjoy the same seamless Solo experience — just on a larger screen, with our brand new Laptop & Tablet version

30 May 2025 1 min read

See How Much You Could Save by Switching to Solo

Still using another booking platform like Booksy, Ovatu, or something else? You could be spending way more than you need to. That’s why we’ve built a new tool to show…

29 May 2025 2 min read

How to track your performance on Google

At Solo, we’re always building tools that help you grow your business—and our latest feature might just be one of the most powerful yet. We’re excited to introduce the…

25 May 2025 2 min read

Sync your Google Reviews in minutes

Our Google Reviews Integration is a simple feature that connects your Google Business Profile directly to your Solo website, so all your best feedback lives in one place.

25 May 2025 2 min read

What is SEO?

Not sure what SEO actually means — or why everyone keeps talking about it? This simple guide breaks it down in plain English. Learn what SEO is, why it’s essential for…

9 May 2025 4 min read

The Ultimate Guide to Google Business Profile for Beauty & Wellness Entrepreneurs

If you run a beauty or wellness business, Google Business Profile (formerly Google My Business) is one of the most powerful — and free — tools to help local clients…

21 February 2025 1 min read

3 Rebooking Mistakes That Could be Costing you Clients

Have you ever finished a fantastic appointment, felt the client’s enthusiasm… and then watched them walk out without scheduling their next visit?

18 February 2025 2 min read

3 Easy Tactics to Find Loyal Clients

Ready to learn how to pick up new clients without spending any money? The key is knowing how to show up in front of the right audience on Facebook & Instagram.

14 February 2025 1 min read

Preparing for Valentines Day

Valentine’s Day is fast approaching, and we’re spreading the love by ensuring you have everything you need to make the most of this special occasion!

13 February 2025 1 min read

How to Go Viral on Instagram

Are you ready to discover the key to going viral on Instagram?⁠ ⁠It's all about driving engagement - a metric that tells you how people are interacting with your content…

8 January 2025 1 min read

Setting Goals in 2025

The team and I are beyond excited about what we’ve got planned for you this year to help take your business to the next level: education courses, desktop mode (launching…

2 January 2025 1 min read

Desktop Mode Update

As we approach the end of January, we just wanted to give you an update on our most highly requested feature: desktop mode.

30 December 2024 1 min read

The 4 Most Successful Content Types for Social Media Growth

Did you know video posts get 48% more views and 2x higher engagement than static images? But are you struggling to know what, when and how to post?

29 February 2024 2 min read

Success Story: Maria Hannah Beauty

Maria was previously using marketplaces to manage her business, but switched to Solo after taking on a new salon and wanting a software that was more substantial and…

9 November 2023 3 min read

Success Story: Beauty Obsession

Danielle is an incredible lash artist who now runs her own independent salon in Warwickshire alongside her team of independents. She previously used marketplaces but…

16 October 2023 2 min read

Success Story: Moon & Rose Nails

Ellie is an independent nail technician who recently moved over to Solo after finding the prices on marketplaces were too high for her independent business.

5 October 2023 4 min read

Success Story: Lauren Broe

Lauren is an independent nail technician working at both her home cabin and a residency at the iconic DryBy in London. She previously used Timely but has since moved…

2 October 2023 3 min read

Success Story: Painted By Courtney

Courtney is an incredible independent nail artist in Manchester. She recently moved her business over to Solo after using a paper diary for many years.

27 September 2023 3 min read

Success Story: Pretty Beaut

Nicola is an independent beauty therapist specialising in spray Tanning, facials, lashes & brows. She works both mobile and from her own treatment room. Before using…

27 September 2023 3 min read

Success Story: Teresa Beauty

Teresa is a mobile beauty therapist working in London. She has moved over to Solo after trying to manage her business via texts and the diary on her phone.

27 September 2023 2 min read

Success Story: The Moments Studio London

Ksenija is a holistic facial therapist and influencer who runs her own facial studio in North London. She now runs and manages her business entirely through Solo.

26 September 2023 3 min read

Success Story: Nail In The Coffin

James Reeve-Shillito is a Bio Sculpture nail technician who set up his own independent business, Nail In The Coffin. Before discovering Solo, James was managing his…

19 June 2023 2 min read

How to increase your customer tips

Find key suggestions for independent beauty professionals on subtly encouraging tips from clients. Explore strategies such as providing an exceptional, personalised…

15 September 2022 5 min read

How to get more clients as a mobile beauty therapist

As a mobile beauty therapist, you’re responsible for every aspect of your business. Find our top tips for how to get more clients as a beauty therapist.