Why Solo
Built for you, not for a marketplace.
Solo is one flat monthly price for the booking system, the website, the payments and the marketing. No commission on your bookings, no cut of your takings, and your client list stays yours.
No commission, ever One flat price Your clients stay yours Free migration
Why Solo exists
Three things we believe.
Your clients are yours.
Marketplaces rent you your own clients and charge commission for the privilege. Everything we build keeps the relationship, the data and the money with you.
Software should pay for itself.
One saved no-show covers a month of Solo. If it isn’t making you money, we haven’t done our job.
Big-brand tools, without the big brand.
Software this good usually assumes a head office and a training budget behind it. You get the same booking, marketing and Google tools for one flat price, with human support.
The Solo team
The cost, side by side
Solo offers so much more at an unbeatable price
Marketplaces, booking apps and commission-based platforms
| Monthly cost (inc VAT) | Solo | Marketplaces |
|---|---|---|
| Booking System | Included | £20 |
| Google-Optimised Website | Included | Not available |
| 10 New Clients No Fees | Included | £150 |
| Google Reviews Integration | Included | £15 |
| Advanced Analytics | Included | £10 |
| Customer Service | Included | £18 |
| Client Loyalty Scheme | Included | £50 |
| Monthly total | £30 | £268 |
Figures are for one professional. Salon plans are charged per seat, so a team’s costs differ on both sides.
For salons
With a team, the gap gets wider.
Marketplaces, booking apps and commission-based platforms
| Monthly cost (inc VAT) | Solo | Marketplaces |
|---|---|---|
| Booking system, 3 team members | Included | £36 |
| Google-Optimised Website | Included | £16 |
| 10 New Clients No Fees | Included | £150 |
| Google Reviews Integration | Included | £16 |
| Advanced Analytics, 3 team members | Included | £29 |
| Client Loyalty Scheme | Included | £60 |
| Monthly total | £90 | £307 |
Figures are for a three-person salon. Both sides are charged per team member, so every extra chair widens the gap.
Real results
Grow like the pros already on Solo.
+£720/mo
From rebooking prompts
Sofia · Facialist
0 no-shows
Since taking deposits
Seniz · Nail tech
Top 3 on Google
In her first week
Lauren · Laser, lash & brow SPMU
+38%
Rebooking rate
Bella · Lash & brow tech
£12k booked
In her first 90 days
Katie · Beautician
6h a week
Back from the DMs
Leah · Spray tan artist
Reviews
5.0 from 2,431 reviews. Here’s a few.
★★★★★
Solo has completely upgraded my business.
Daisy · Hair
★★★★★
Solo has taken my business to the next level.
Lizzie · Beauty Therapist
★★★★★
It has made running my business so much easier!
Natalie · Beauty Therapist
★★★★★
As a busy mum of two, it makes my life so much EASIER!
Natalie · Lash & Brow, Makeup Artist
★★★★★
My business wouldn’t be where it is today without Solo.
Jasmin · Beauty Therapist
★★★★★
I could honestly never go back to having a paper diary.
Bailey · Nail Tech
★★★★★
Solo brings it all together, an all-in-one, easy-to-use app.
Emily · Spray tans
★★★★★
I'm a nail artist and I love Solo - it is a very easy app to use.
Amaryllis · Nail Tech
★★★★★
I have not had a no show or any problems since starting with Solo!
Charley · Nails, Lashes, Brows, Waxing
★★★★★
I didn’t realise I needed a booking system so much until I found Solo.
Milly · Beauty Therapist
★★★★★
I use Solo to make my life and my clients' lives as simple as possible!
Lilly · Nail Tech
★★★★★
It is easy to use, that's saying something for an un-savvy tech person!
Lucia · Massage
★★★★★
Solo is simple, elegant, and easy to use. Thanks to its all-in-one package, my business is well managed.
Caroline · Hair
★★★★★
Solo is very easy and user-friendly, and makes life easy for me and clients who want to book.
Zoe · Aesthetics
★★★★★
Solo has been monumental in transforming my brand image and how my business works.
Maya · Nail Tech
★★★★★
My clients absolutely love my website and I spend so much less time on admin.
Charlotte · Brow & Lash Tech
★★★★★
It takes away delayed messages that often go back & forth. Such a great time saver!
Hollie · Spray Tanner
★★★★★
I find it so easy to use, and my clients love it, too. Solo has changed my life!
Ellie · Massage Therapist
Pricing
Simple pricing. Everything included.
No per-booking fees, no commission, no add-ons. Just a booking system, website and marketing tools, for one monthly price.
Most popular
Website & Booking System
Everything: website, bookings, payments and marketing in one.
£30 / mo
Try for free → Professional website & Google listing
Booking page & calendar
Deposits & cancellation fees
SMS + email reminders
Card payments & tips
Marketing, loyalty & referrals
Move in from any marketplace
Salon
For a team sharing one diary and a front desk.
£30 / mo per seat
Talk to us → Everything in Website & Booking System
A login and calendar each
Roles and permissions per person
A price per person, per service
The team calendar for the whole floor
Priority human support
Just starting out? Message us on WhatsApp to see if you qualify for our Starting Out discount.
FAQ
Want to know more?
What is Solo?
Solo is an all-in-one platform built for beauty, hair and wellness businesses. It includes a booking system, a Google-optimised website, marketing tools, online payments and education, everything you need to run and grow your business.
How much does Solo cost?
Website & Booking System is £30 a month. Everything: website, bookings, payments and marketing in one. Salon is £30 a month per seat. For a team sharing one diary and a front desk. Every plan comes with a 30-day free trial.
How do I switch to Solo from another booking system?
We offer a free transfer service from any system you are currently using. Our team copies over your clients, bookings, reviews, images, notes and consultation forms. It is fully data-protection compliant and will not affect your current system, at no cost and no commitment.
How does the Google SEO setup work?
We help you get set up and ranking in your first 72 hours. We move your data, launch a branded website, connect your Google Business Profile and optimise for local keywords, with weekly masterclasses and step-by-step guides along the way.
Is there a contract or minimum term?
No. Solo is month to month with no card needed to start, no hidden fees, and you can cancel any time. Just starting out? Message us on WhatsApp to see if you qualify for our Starting Out discount.
How does the Starting Out discount work?
It is a reduced rate while you are building your book, and we check whether you qualify when you message us. Two things are worth knowing, because they are the ones people usually read the other way. We count bookings over a rolling 30 days rather than the calendar month, so nothing resets on the 1st. And a booking counts from the day it is made, not the day of the appointment, so a diary that fills up early counts early. Cancellations do not count against you. If you grow past the discount we will tell you before anything changes, and the new rate starts at your next renewal rather than straight away.
What kind of support do I get?
Friendly human support is included on every plan, via WhatsApp, email or in-app chat, Monday to Friday 9am to 5pm and weekends 9am to 1pm. You also get support in-app to help you set things up.
Join 7,500+ entrepreneurs who have transformed their business.
First 30 days free. No credit card required. Free data transfers.
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